What We Do
Media Planning & Buying
“Our key objective when engaging an outsourced PR company was to increase media exposure. With Media Magenta we have achieved that and much more. Media Magenta provides Sika with a tailored media strategy, taking into consideration that every one of our targeted publications comes with its own plans and objectives. Since we retained their services in 2006, they have gone out of their way to ensure that our media exposure is significantly increased year on year, through her fine-tuned relationships with the many editors of countless publications we deal with on a daily basis.
In addition to this Lori has advised us on new media pathways and introduced more efficient ways of media strategizing, which has increased our projected media ROI to in excess of R15 Million.
Lori has become part of the team here at Sika and she has not only improved our PR results but also our internal publications and advertising plans (both print and online). Media Magenta will be implementing our social media campaigns going forward.”
Bronwyn Littley, Marketing Manager, Sika (Pty) Ltd.
“Before Media Magenta began handling our editorials and press releases, we had poor exposure stats in the print and online media. We knew we wanted to be better but it wasn’t happening. Lori is results driven and since starting on our work, has increased our media exposure to a level we couldn’t have managed on our own. She’s freed up much time for us to focus on other marketing elements and two years on, we rely on her consistent, professional delivery of writing.”
Claudine Basson, Marketing Coordinator, Kaytech (Pty) Ltd.
“Rewardsco is a rapidly growing company with more than 500 employees. Some years ago, we launched a newsletter to staff and required a communications specialist that understands our young and mobile work force. Media Magenta has proved to be the perfect partner for us and the newsletter has become an important staff motivational tool and a communication medium of which we can be proud.
Media Magenta has also been especially effective in getting the right kind of media coverage for important company events. On top of it all, Lori is always a pleasure to work with!”
Trevor Koen, Managing Director, Rewardsco.
“Having worked closely with Lori at Incolabs, when she handled copywriting and PR on the Kanebo and Innoxa brands, I knew I wanted Media Magenta to provide the communications for Skinworx Cosmetics & Beauty Supply. Lori has a way with words that I can be sure will paint the perfect picture of what our brand stands for. She is able to translate our vision into a language that speaks to our customers.
Lori is always thorough when it comes to undertaking research on any given project and I can rely on the results being professional and in tune with our brand. Her flair for establishing close relationships with media colleagues and her PR skills are invaluable assets. Lastly, but by no means least, Lori’s passion and enthusiasm is tangible in all that she does, which makes working with her so enjoyable.”
Elaine Kooiman, CEO, SkinWorx
“Hulamin has used the services provided by Media Magenta for quite a while now, helping us to successfully build our profile in the market place in the area of, inter alia, supplier and enterprise development. The professional way they handle our media relationships as well as the integral part they play in developing the articles/concepts/ideas is a great testimony to their hard work.”
Reginald Nyandeni, Strategic Commodity Group Manager, Hulamin